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Marketing (1993)
Book Details
Richard L. Sandhusen
Publication Date 1993
Format Paperback (25 x 152 mm)
Publisher Barrons Educational Series
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
Personal Details
Collection Status In Collection
Index 108
Read It Yes
Links URL
Amazon US
Product Details
ISBN 0812034945
Cover Price $8.95
Nr of Pages 443
First Edition No
Rare No